Endeavor has announced the four companies that will participate in the first cohort of the 2021 Scale Up program across Kentucky, Indiana, and Ohio. In partnership with EY, Scale Up supports high-potential, fast-growth entrepreneurs in the region. The program is a growth accelerator that connects Scale Up Entrepreneurs to the resources, successful entrepreneurs, and mentors across Endeavor’s regional network to scale to the next level.  

Scale Up Program

Through Endeavor’s 6-month Scale Up program, entrepreneurs receive curated, direct mentorship from current Endeavor Entrepreneurs and other successful entrepreneurs. As part of the program, Scale Up Entrepreneurs will complete GrowthX’s product market fit workshop focused on identifying an ideal customer profile and intentionally growing revenue. Each Scale Up Entrepreneur will also receive a complete Financial Review from leading global firm and Endeavor partner, EY. The program closes with a Scale Up Acceleration Panel in which each entrepreneur pitches to and receives tactical feedback from top mentors. In 2021, Endeavor will run two 6-month cohorts of Scale Up each with a maximum of four participating companies per cohort. 

“Through Scale Up, early-stage entrepreneurs in our region get access to incredible resources from EY, GrowthX, and Endeavor Entrepreneurs – becoming part of Endeavor’s strong regional network,” explained Jackson Andrews, Endeavor’s Managing Director. “We are so excited to launch the third cond cohort of Scale Up with amazing entrepreneurs from all across the region.”

Mentors from leading regional organizations, including InnovateMap (Indianapolis), Thompson Hine LLC (Cincinnati), On Plane Consulting (Louisville), VentureFirst (Louisville and Cincinnati), and Fleur de Lis Communications (Louisville) will also provide tailored mentoring to Scale Up Entrepreneurs. 

The four companies selected to participate in the program are:

Company: Hopewell
Entrepreneurs: Brian Zuercher (CEO), Ami Murphy Iannone (Chief Brand Officer), and Emily Kaplan (Chief of Staff)
Location: Columbus, Ohio
Industry: HR Technology

Over the past decade, technology and mobility have started changing the work experience paradigm with many businesses adopting remote work in different forms. But the current Covid-19 crisis has revealed a surprising lack of preparedness for many businesses to adapt to life outside the office. Furthermore, this crisis has cemented the complete lack of data available for business leaders who want to make informed decisions about their team’s work experience.

Hopewell is a work experience (WX) software company that provides enterprises with data and insights to optimize and align environments to worker preferences for more positive work experiences. Hopewell’s offering consists of a work experience software data product powered by immersive work experience labs.


Company: Spiritless
Entrepreneurs: Lauren Chitwood (CEO), Abbey Ferguson (CRO), and Lexie Lancaster Larsen (COO)
Location: Louisville, Kentucky
Industry: Food & Beverage

Launched in Fall 2020, Spiritless is a new line of distilled non-alcoholic spirits. The product line is distilled in a unique process which removes all but .5% of the alcohol (the same ABV as kombucha). Spiritless is fully distilled, full of flavor and gives the consumer the choice to go completely Spiritless, or to lower the ABV by going halfsies within their favorite cocktail recipe.

Spiritless’ flagship product, Spiritless Kentucky 74 is a distilled non-alcoholic spirit crafted for your favorite bourbon cocktails. It is underpinned by notes of caramel, vanilla, and oak and allows consumers the choice to enjoy their favorite cocktail completely Spiritless, or to lower the ABV by going half-and-half with a full proof bourbon. Kentucky 74 is made in America, and is available in 750 mL sized bottles for purchase at spiritless.com, retailing for $35.99 a bottle.


Company: Nymbl Systems
Entrepreneurs: Josh Lau (CEO) and Chad Feinberg (COO)
Location: Lexington, Kentucky
Industry: Healthcare Technology

Nymbl Systems is revolutionizing the Orthotic and Prosthetic Industry by solving complex problems with simple solutions. The company’s practice management system has been purpose-built to serve the Orthotics and Prosthetics specialty, with seamless integration, security and convenience to help grow practices.  Since launching in June 2018, Nymbl is already being used in over 400+ clinics across the US, grown 300% in the past year, and disrupting the niche medical field.


Company: Kare Mobile
Entrepreneurs: Kwane Watson (CEO), Wayne Pearson (COO & President) and Ivan Davis (CTO)
Location: Louisville, Kentucky
Industry: Healthcare

Kare Mobile enables turnkey, mobile concierge dentistry through its network of dentist and hygienist licensees across the United States. The company’s affordable startup program helps new practices launch affordably and quickly, and Kare’s robust dental support services helps to ensure they operate efficiently and profitably. Most importantly, Kare patients receive comprehensive, safe and ultra convenient treatment. Kare Mobile is not only disrupting the dental industry, but also improving access to dental care for millions of Americans!


While Endeavor’s Scale Up Program is offered in other Endeavor affiliate offices around the world, each affiliate designs the content based on the needs of their local entrepreneurial ecosystems.

In 2020, 16 entrepreneurs from eight companies completed the second regional Scale Up program: EZ Chow (Louisville), GoWild (Louisville), Flywire (Lexington), Level Up (Louisville), Home Team (Cincinnati), Selfless.ly (Indianapolis), AuthentiCx (Carmel) and Continuud Care (Indianapolis).

About Endeavor

Established in 1997, Endeavor is leading the global high-impact entrepreneurship movement to drive economic growth and job creation by selecting, mentoring, and accelerating the best high-impact entrepreneurs around the world. To date, Endeavor has screened more than 60,000 individuals and selected more than 2,100 founders leading over 1,300 scale-up companies. With support from Endeavor’s worldwide mentor network, Endeavor Entrepreneurs have created over 4.1 million jobs, generate more than $26 billion in revenue each year, and inspire future generations to innovate and take risks, building strong entrepreneurship ecosystems in growth markets. Headquartered in New York City, Endeavor currently operates in 35+ growth markets throughout Africa, Asia, Europe, Latin America, the Middle East, and North America.

For entrepreneurs and business leaders interested in learning more about Endeavor, please visit Endeavorlouisville.org and Endeavor.org