Capture Higher Ed (“Capture”) offers a path towards a smarter, more streamlined recruiting cycle. Capture is a machine learning-enabled analytics platform that analyzes student data and online behavior to identify and reach prospects who are likely to apply, enroll, and ultimately graduate. Capture’s services leverage industry-leading data science to make sense of vast troves of prospect data – from time spent on a college’s website to the price of milk in a prospect’s hometown – to predict prospect behavior and inform client goals, from optimizing marketing spend to recruiting more diverse classes. Capture addresses a $14.1B American higher education enrollment market and currently serves 86 clients, primarily in undergraduate admissions.